You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....
Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...
Your content is the biggest cornerstone of your marketing success strategy. Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough...
When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...
I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...
A complete digital marketing strategy takes time to develop. You have to do a deep dive into your goals, your mission, and your overall vision for the future of your business, and that’s not an easy task. You can’t develop an effective strategy overnight, but there...
Do you have an authentic marketing style, or are you just following the trends? One of the most common marketing mistakes I see is business owners flocking to the latest and greatest rather than developing an individual marketing style that reflects their mission,...
I’ve been playing the digital marketing game for over 20 years, and the landscape has changed significantly! Business owners are facing more challenges as digital marketing becomes the standard. In a VERY crowded marketplace, it’s harder than ever to get your...
“Life begins at the end of your comfort zone.” -Neale Donald Walsch I’ve heard that quote a million times, but I only recently realized how true it is! Last year, I stepped out of my comfort zone in a BIG way. I had the opportunity to participate in a book...
When the plug-and-play team at SophieZo takes on a new client, we have one major goal in mind; to extract the CEO from the day to day and put them back in the driver’s seat. I learned early in my business that you’re never going to get ahead if you’re buried under the...
