Listen, friends, entrepreneurship is not for the faint of heart. It takes some major moxie to jump out of the rat race and decide to create your destiny. And anyone who’s ever made the choice to be the captain of their own ship knows that it’s not always smooth...
Once upon a time, I was the hustle and grind queen. If I was awake, I was at my desk, making calls, networking, grinding away to finally reach my 7+-figure dream. I was missing out on spending time with my family and watching my grandson grow. We skipped so many...
The business support experts at SophieZo aren’t just marketing and operations geniuses, we’re also CEO extractors.So, what does that mean exactly?We know that CEOs are the heart of their businesses. They are visionary leaders, blazing the trail for the future of their...
Over the years, I have worked with an incredible variety of clients. We’ve had doctors, lawyers, coaches, healers, authors, sex therapists and more! I never know who will walk in the door next, and that’s why I’ve never been a fan of the cookie-cutter success...
As the CEO of your company, you play a critical role in your long-term success. But here’s the caveat- you have to fully understand the role you’re meant to play! I’ve worked with far too many entrepreneurs who aren’t clear on their duties as CEO. They’re getting...
How well do you know your target audience?The more you know about your target audience, the stronger your marketing initiatives will be. It’s not enough to gather the basic demographic facts, you’ve got to do a deep dive into your audiences’ wants, needs, beliefs,...
If you want long-term, loyal customers, you need great upselling strategies. One and done sales can create a quick cash infusion for your business, but the real secret to sustainable success is creating a loyal fanbase that keeps coming back for more. But here’s the...
Referral partners can be an awesome business booster! A great referral partner has the ability to expand your audience and bring a whole slew of quality leads to your business, but finding the right colleague to partner with can be challenging. Creating a mutually...
It’s here…. That “Oh, shit” moment you’ve been dreading… Don’t panic- it happens to everyone. Even the most automated companies have humans at the heart of their business, and people make mistakes! No matter how careful and detail oriented you are, something is going...
Sheryl Crow said it best; I think a change would do you good! Even the strongest, most successful businesses need a refresh now and then! The market is constantly evolving and changing, and your business has to be flexible to keep up. As the CEO, it’s up to you to...
