Wondering if your marketing is really working? Ask your numbers! Your analytics dashboard is a clear indicator of your marketing success. Your numbers let you know when you’re on track to meet your goals. They can also sound the alarm when you’re veering off course...
Want to improve your targeted marketing efforts? Start with your social listening skills! Social listening is the practice of monitoring online conversations across social media platforms, online forums, blogs and other digital spaces to learn what people are saying...
Effective content marketing has one goal- to create content that resonates with your audience and inspires them to take action. And that leaves lots of content creators and entrepreneurs wondering, “How do I do that, exactly??” Creating content that speaks to your...
An ideal client avatar (ICA) is a deep dive into the minds, behaviors, and challenges of your target audience. It’s a highly detailed profile of your ideal customers that includes demographic information, psychographic information about their goals, values,...
Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking. To create an effective marketing message, you need to think like...
You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....
Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...
Your content is the biggest cornerstone of your marketing success strategy. Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough...
When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...
I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...
