You didn't get bad at this. You paid people. You approved the plans. You did what they told you to do. And you still can't point at one thing and say that worked. Marketing keeps failing for privately owned practices and firms for one reason. Nobody is running the...
Pull up your website. Read the first three sentences out loud. Compassionate care. Board certified. Twenty-two years serving this community. State of the art facility. Now go pull up the corporate place eight minutes down the road. The one with the private equity...
You're the better choice. That's not the problem. You give people the kind of care and attention the corporate practice down the road can't fake. Real relationships. Actual time. Someone who knows their name instead of their chart number or their case file. You're...
Your competitor didn't stop marketing. You need to hear that. While you were cutting your budget and going quiet because the economy got scary, competitor marketing in your market got louder. The PE-backed practice down the road increased their spend. Hired another...
Everything costs more right now. You already know that because you're the one writing the checks. Rent went up. Staff costs went up. Supplies, software, insurance, billing fees. All of it. And revenue? Flat at best. Maybe down. And nobody can tell you exactly why. So...
You're spending money on marketing. You know that much. What you don't know is what it's producing. And every time you ask, the answer is some version of "give it more time" or a report full of numbers that don't connect to a single new patient or client walking...
You're searching for a fractional CMO because you know your marketing needs leadership. Smart instinct. You're right about the problem. You're wrong about the solution. A fractional CMO gives you strategy. A plan. Maybe a fancy deck with charts and timelines. Then...
You don't need another list of marketing ideas. You've got a drawer full of those. What you need is a marketing plan for professional services that connects every dollar you spend to patients or clients walking through your door. Most practices don't have that. They...
You've been burned before. Remember the fractional CMO who delivered a beautiful strategy deck, then disappeared, leaving you staring at a hundred-page document with no clue how to execute it? What about that agency that treated your estate planning practice like any...
You've tried it all. You posted three times a week like clockwork. That didn’t work, so you threw money at Facebook ads. When that didn’t move the needle, you hired an SEO guy who promised page one rankings. Where’d that get you? Nowhere. Your phone still isn’t...
