Paid advertising is a cornerstone of a successful marketing plan, so why do so many business owners avoid it? Some entrepreneurs worry about the cost, others avoid paid advertising because they’re not sure where to start, and a few are still convinced that they can...
Change is inevitable. Markets shift and customer needs and wants change over time. If your business doesn’t evolve along with industry trends, you’ll find yourself falling behind. To keep your business flexible, adaptable, and ready to meet your customers’ needs, it’s...
It’s the season of gratitude, and we all have a lot to be thankful for! Thanksgiving is a time for connecting with the people that are near and dear to us, and that includes your customers! This is the perfect time of year to focus on expressing your gratitude to your...
If you want your marketing message to resonate, you have to speak specifically to your customer’s needs. Successful targeted marketing depends on brand messaging that aligns with your customers’ values, preferences, pain points, and desires. Here are some simple...
Sustainable success is built on a foundation of loyal, highly engaged customers who return to your brand again and again. Fostering long-term loyalty can be a monumental task. It requires consistent attention, nurturing, and a keen eye for sensing shifts in industry...
Does marketing scare the hell out of you? Do you find yourself shying away from marketing because you fear the specter of wasted time, wasted money, and unsatisfying results?? Enough!! Let’s face those biggest marketing monsters head on and show them who’s boss! Why...
Creating a strong social media presence for your brand isn’t nearly as difficult as you might think! There are several steps you can take to maintain growth and engagement without needing hands-on management. If you want to take back more of your valuable time, here...
Do you have a well-developed social media strategy, or are you guessing and hoping for the best? Throwing spaghetti at the wall and hoping something sticks isn’t very effective, and it definitely doesn’t set the stage for rinse-and-repeat success. Social media can be...
You might have an awesome marketing message, but if you’re not choosing the right social media platforms, your ideal clients will never see it! There are lots of social media marketing platforms out there, and choosing the best one for your business begins with 3...
When you’ve set your sights on reaching the $1M+ milestone, there is one tool that will help you get there faster than any other: social media. Whether you love social media or hate it, you can’t argue with the results. According to Hootsuite, 90% of marketers say...
