2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year! So far, these are the key players we’re watching: Retention Marketing There’s been a major shift from focusing on acquiring new leads to...
We’re getting ready to send 2020 packing, and this crazy year can take these outdated marketing trends with it! This week we’re looking at 10 marketing trends to toss in 2021. Say goodbye to annoying pop-ups, generic content, and vague marketing strategies. It’s time...
The holidays are here- is your marketing strategy ready?? The season of cheer is in full swing, and we’re talking about decking your virtual halls, bringing festive fun to your online community, and boosting your holiday revenue. Holiday marketing is like the...
Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience. When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make...
What’s the fastest growing trend in social media marketing? Private groups! Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note. The ability to expand your brand organically on Facebook has declined...
We are concluding our mindset series with a discussion of one of the greatest success stories in history- PT Barnum. They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream,...
It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create...
This week, we’re taking on part 2 of our series on the mindset of success! Last week we discussed the importance of having a support network. Today we’re talking about the habits of highly successful people and the power of positive thinking. Developing a mindset of...
Being a successful business owner isn’t an easy task. It takes a great deal of drive and ambition to face the many challenges and frustrations along the way. You need a strong support network that inspires you, encourages you, and believes in you. Let’s take a closer...
SophieZo knows you’re an entrepreneur on the move, so we’ve made it easier than ever to get our awesome business-building tips and advice on the go! Tune in to Building Your Empire with SophieZo anytime, anywhere! This weekly podcast is packed with ideas, tips, and...
