Using AI to boost your productivity and enhance your marketing efforts is one of the fastest growing trends for online businesses. Businesses are already using AI to work smarter and improve their customer experience, and it’s working. 83% of early AI adopters are...
Last week I shared the first 5 of 10 social media apps you NEED to know, and this week we’re concluding our series with the final 5! Whether your brand is serious or fun-loving, local or worldwide, you’ll discover the perfect fit for your target audience in this list....
It’s time to go beyond Facebook, Instagram, and Twitter! There are so many up-and-coming social media apps that should be on EVERY marketing expert’s radar that we can’t even fit them all into one post! Today, we’ll focus on 5 of the 10 social media apps you NEED to...
Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians),...
Microcontent is an important part of your overall content strategy that often gets overlooked! Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information...
Let’s talk about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design. If you haven’t...
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience...
Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the...
Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s...
Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your...
