We all know that social media can be a powerful tool for any business. The question is, how do you demonstrate the potential of your social campaigns to your C-Suite, business leaders and shareholders? As complicated as measuring social media marketing might sound at...
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Online Business
3 Simple Ways To Track
3 Common Social Media Marketing
Blunders To Avoid
If you've been investing plenty of time and effort into your social media marketing campaigns, but you're still not seeing great results, there could be several issues at play. Today, any business can invest in social media marketing, but it's important to remember...
Your Formula For Word-Of-Mouth
Marketing On Social Media
Today, when customers are considering trying a new product or service for the first time, they start by going online and reading as many reviews as possible. After all, what better way to learn about the benefits of something than to read up on the opinions of other...
Why More Businesses
Need To Use Social Media
If your business doesn't have a social media presence yet, then now's the time to get moving. It's safe to say that channels like Facebook and Twitter have made their way into the corporate mainstream, and Instagram and Snapchat aren't far behind. Organizations that...
Social Media Marketing In The Age Of Customer Experience
As the online marketplace becomes increasingly crowded, the only real way for your business to set itself apart from the crowd is with an unforgettable customer experience. Today's consumers are looking for brands that they can trust to deliver exceptional service and...
What Your Business Should
Never Post On Social Media
There are plenty of reasons why a brand might choose to hire a social media manager. Some simply need more help thinking of interesting things to post when they want to connect with their customers. Other organizations need help managing their reputation, and some...
Quick Tips For Building Your
Personal Brand On Social Media
One of the most important things that some business owners forget about is how important it can be to establish a "personal brand" for their organization. Personal branding is a crucial element for any business with a CEO, manager, or owner that wants to establish a...
How To Use A Call To
Action On Social Media
Social media can be a wonderful way for businesses to build an audience or community for their brand. The more you work to improve relationships with your customers, the more your loyalty levels will begin to grow. The only problem is that many organizations struggle...
Does Organic Social
Media Still Matter?
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your...
Lessons From Social Media Managers: What Is A Hashtag?
If you've used Twitter, Facebook, or even Instagram before, then there's a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don't know how to use these unique social media resources to their advantage when...
