Marketing is the biggest piece of the success puzzle, but many businesses find themselves lacking the marketing support they need to drive sustainable growth.

Sure, they’d love to have an in-house marketing team with years of experience and a wide array of skills including SEO, email campaigns, social media marketing, and more, but that’s not always an option. In-house teams come with an astronomical overhead that puts them out of reach for many businesses, but that doesn’t mean you’re stuck going it alone!

More and more highly successful CEOs, entrepreneurs, and consultants are relying on fractional marketing departments to enhance visibility and accelerate growth. Let’s take a closer look at how a fractional marketing department can uplevel your marketing and help you scale successfully:

What is a Fractional Marketing Department?

A fractional marketing department is a fully assembled and vetted group of marketing professionals who work with businesses on a part-time, flexible, or contract basis. It’s a budget-conscious way to get the expertise of an in-house marketing team without the overhead costs.

What are the Benefits of a Fractional Marketing Department?

Get comfortable, because this could take a while! There are countless benefits to hiring a full department of marketing specialists instead of wasting time hiring one by one, including:

• Elite marketing support on an as-needed basis.
• Top-tier talent without full-time salaries, benefits, and training costs.
• Flexibility to scale along with your business.
• Instant access to marketing specialists in multiple areas including SEO, paid advertising, email marketing, social media, content creation, and more.
• Immediate strategy and implementation without the hassle of headhunting and hiring.

Is a Fractional Marketing Department a Smart Choice for My Business?

Probably! A fractional marketing department is an excellent choice for almost any business, but if you’re still on the fence, here are some businesses that benefit most:

• Businesses that need expert-level marketing without the expense of an in-house team.
• Scaling businesses that need a full marketing strategy and fast execution to build brand awareness and generate leads.
• Businesses that need specialized skills like SEO, automation, or content creation without hiring multiple people or over-spending on full-time salaries.
• Established companies that want to refresh their marketing approach or optimize multichannel marketing.
•  Professional service-based businesses that need additional support for campaigns or specialized projects.

Here’s the bottom line; if your business needs expert-level marketing support and you don’t have the time or budget to hire an in-house team, a fractional marketing department might be just the solution you’re looking for!

The marketing specialists at FMD Strategic Partners have the unique skills and experience to design customized marketing strategies built around your business, your clients, and your goals. Learn more about the FMD advantage at our website!