A fractional marketing department can be a game changer for growing businesses.

When you choose a fractional marketing department, you’re not only avoiding the high overhead of hiring in-house, but you’re also getting strategic expertise and custom marketing solutions when and where you need them.

Let’s take a closer look at how a fractional marketing department can benefit your business:

Specialized Expertise

Successful marketing teams have a very diverse skill set. Leading teams have experts in every area of marketing, including social media marketing, paid advertising, SEO, content creation, copywriting, and more. If you were to hire an in-house marketing department, you would waste countless resources recruiting, hiring, and onboarding. Not to mention the high cost of office space and software, salaries, and benefits like health insurance and retirement.

A fractional marketing department is pre-assembled with a slew of marketing strategists who have cross-industry experience, tailored insights for niche markets, and the ability to craft messaging and campaigns that resonate with target audiences. You get all the experience with none of the overhead!

Strategic Leadership

Many growing businesses simply don’t have the budget to hire an in-house CMO, but a fractional marketing department can bring high-level vision and direction without the high cost.

A fractional marketing department provides strategic expertise, fresh, unbiased insights, and the flexibility to pivot as needed based on real-time data, growth opportunities, or shifts in marketing trends.

Flexibility

An in-house marketing staff comes with contracts and financial commitments that can leave companies cash-strapped.

The beauty of a fractional marketing department is flexibility. You pay for the expertise you need when you need it. You can easily scale up for specific projects or change the scope of your marketing support without the complications of a full-time staff.

A fractional marketing department is a smart solution for businesses that are growing and thriving but don’t want to take on the financial burden of an in-house marketing team. When you choose a fractional marketing department, you’re getting strategic leadership and specialized skills with the flexibility and agility to grow with your company.

If you’d like to learn more about growing your business with a fractional marketing department, I invite you to book a free digital success session today to discover how customized marketing solutions from FMD Strategic Partners can accelerate your success!