Another 6-figure client ghosted you, and you still can’t figure out why… Here's what actually happened: They were ready. They filled out your contact form at 9:47 PM on a Tuesday. They'd already spent three weeks researching. They'd read your website twice....
Blog
Sustained Business Growth Requires Smarter Client Conversion
by Sophie Zollmann | November 6, 2025 | Strategy
You're not failing at marketing. You're succeeding at the wrong things. Your Instagram analytics look great. Your email open rates are decent. You're posting consistently, running ads, and showing up at networking events. So why aren't you seeing an increase in...
Why Marketing Precision Outperforms Volume for Premium Clients
by Sophie Zollmann | October 23, 2025 | Strategy
“Doing it all” makes you look desperate. You’re posting daily, showing up on every platform, chasing every marketing trend like your tail is on fire, and you’re still not attracting the premium clients you deserve. What gives? It’s simple- you're not doing too...
Q4 Marketing Strategy: Precision Planning Builds Client Trust
by Sophie Zollmann | October 9, 2025 | Strategy
Premium clients don't hire practices that show up in October scrambling. They hired the ones who showed up prepared in August. High-value clients equate early preparation with competence. When they're making year-end decisions about FSA spending, portfolio...
Next-Level Marketing Starts With Precision and a High-Performance Team
by Sophie Zollmann | September 25, 2025 | Strategy
You know that feeling when you're pushing harder than ever, but somehow still falling short of where you need to be? Your revenue numbers look impressive on paper, your team is constantly busy, and you're investing more in marketing each quarter. Yet something...
Private Practice Q4 Strategy: Plan Now for Sustained Business Growth
by Sophie Zollmann | September 11, 2025 | Strategy
Year after year, the same story plays out: It's 11:47 PM on December 28th, and somewhere, a practice owner is staring at their year-end numbers in disbelief. "We're $180,000 short of our annual revenue target. The marketing campaigns we launched in October......
Why Firms That Delegate Marketing Win in the Long Run
by Sophie Zollmann | August 21, 2025 | Strategy
Here's a scene you'll probably recognize: It's late on a Tuesday night, and you're squinting at your laptop screen, trying to figure out why your latest Instagram post got three likes (and one of them was your mom). Or maybe you're the attorney who's been staring at...
Marketing on Autopilot? Here’s What It Really Takes to Run a Self-Sustaining Marketing Strategy
by Sophie Zollmann | August 14, 2025 | Strategy
Picture this: It's 7 AM on a Tuesday, and while you're reviewing patient charts, preparing for court, or analyzing market portfolios, your marketing is already working. Not just posting content or sending emails, but actually working- nurturing prospects, converting...
How to Stop Micromanaging Your Marketing (Without Letting Things Fall Apart)
by Sophie Zollmann | August 7, 2025 | Strategy
You've built a successful practice through years of strategic thinking and expertise. Your revenue reflects your ability to make high-stakes decisions and trust your team with complex, mission-critical work. Yet here you are at 11 PM on a Tuesday, stressed about...
When Your Marketing Isn’t Driving Revenue, This Is Usually Why
by Sophie Zollmann | July 17, 2025 | Strategy
You're spending $15,000 a month on Google Ads. Your social media looks polished. Your website is beautiful. But when you look at your bottom line, you're wondering where all that marketing money went. Sound familiar? Here's the frustrating part: your numbers...