Your marketing dollars can only stretch so far, and many high-revenue businesses are looking for budget-friendly marketing support options.

While an in-house marketing department might seem like the ideal solution, it can come with a multitude of unexpected expenses. Before you choose your ideal marketing support, you should learn the hidden costs of hiring in-house:

In-House Hires = High Overhead

An in-house marketing team seems convenient, but you’ll be paying a high price. You’ll be on the hook for salaries, benefits, recruiting and training costs. Not to mention, you’ll need additional workspaces, software, and tools and those costs can really add up!

The Solution: A fractional marketing department brings all the expertise without the overhead! You’re paying for the marketing services you need when you need them without wasting time and money on unnecessary overhead.  

Scaling Slow Down

It’s essential to have a marketing department that can scale along with your business. A traditional in-house marketing department may require new hires for peak campaigns or projects, and this can negatively impact your budget as well as slow down your scaling efforts.

The Solution: A fractional marketing department can hit the ground running and begin implementing your marketing strategy immediately without the need for a lengthy onboarding process. They also have the flexibility to pivot quickly based on real-time performance data and changing marketing trends to keep your marketing ahead of the curve. You can easily scale up for large projects or downsize during slow seasons.

Limited Skill Specialization

Successful marketing requires a vast array of skills and expertise. If you hired an expert in every facet of marketing, including SEO, paid ad strategy, content creation, social media management, email campaigns, and more, you’d be spending a fortune!

The Solution: A fractional marketing department brings a variety of skills as well as new ideas, unbiased perspectives, competitive analysis, and cross-industry insights that keep your marketing fresh and innovative.

If you need expert marketing support without the overhead of a full, in-house team, a fractional marketing department empowers you to scale smarter, faster, and more efficiently!

Wondering if a fractional marketing department is the right choice for your business? Discover what you can do with the right marketing support on your side!